- July 3, 2020
- Posted by: robert
- Category: Article
What is brand awareness?
It is something where people should recognize your brand, with a company’s product or service. It is best spread through outbound and inbound marketing. Its a level of consumer consciousness about a company that measures customer’s ability to not only recognize a brand image but also to use their product or services in certain. A strong brand identity doesn’t happen overnight. Sometimes that even includes how it sounds, tastes, feels, and even smells.
Few steps to build brand awareness:
- Step 1: Separate Branding Efforts to Target Highly Specific Audiences.
- Step 2: Make Use of Search Result to Re-targeting so can Establish Strong Brand.
- Step 3: Make Customer Engagement a Priority.
BRAND is a Relationship
BRAND is more than an identity; it’s a promise from a company to its consumers
Should we target highly specific audiences?
You have to put in long hours and finally finish that killing product or service. Do you think your work is done? No! It’s only beginning.
Now you got to show your product or service, you need to show why your product or service is so different than others and they should point you over competitors.
Probably you get some idea of who you want to reach I mean customers. In the same way, you should agree on and work with business goals.
It’s good to target people who you can reach. You should choose who the primary customer is—otherwise you will not able to measure success.
By finding the audience you can create Invitation Messages which can specifically to the group, to ensure that it’s striking them, and ultimately gain their attention
Once you know who you are targeting, it’s also much easier to make media allocations. If you are specifically targeting men in 20’s you don’t have to place ads on every site, you can choose to advertise only in the resonate with specific age category. By doing this you can save money from ads and get better ROI.
Why should we re-target to establish strong brand recall?
Ads are a type of digital display ads that re-targets a customer who visited your website or app who interacted digitally.
Using this re-targeting digitally especially in display ads, can get a brand recall and encourage prospects to come back to your business.
There are four ways that you can target to establish stronger brand recall:
- Re-target individuals with primary brand awareness.
- Re-target people who have already visited your websites or who made (CTA) call to action.
- Target people who opened your Email.
- Track people who searched your business by name.
When re-targeting efforts are seen, be sure to customize your marketing content or messages you send on an email. One of the best practices for customizing Messages is by developing an A/B Split Test. This test helps to see the most effective ways to measure your brand presence.
A/b testing is a method of comparing various versions of a web-page or app against each other to see which one performs better. It’s an experiment where two or more variants of a web-page are shown to users randomly, analysis is used to determine which version if content performs better for a given conversion goal.
In addition to A/b testing following tactics can be more powerful messages:
- Using data that you have to improve personalization with your targeted marketing messages.
- Finding customers where they are stuck instead of waiting for them to come to you.
- Being active in your searches for your target audience.
Why Make Customer Engagement a Priority?
Engagement by the customer is always a higher level of involvement; your customers are the most important element in the future with the company and it should have an emotional connection with customers and brands.
High engagement customers buy more, promote more and they show their loyalty towards your brand.
Giving quality customer experience is a more important thing in customer engagement strategy.
Offering rewards gives a high impact on customer engagement which can keep business good.
People like to interact with people who they have met or who know them if they know who you are they’ll come back to your shop or use your services.
Listen to customers what they say you will know what is right & wrong with your product or service you gave them by knowing that you can make changes and improve the experience.
Engaging with your customers will take you to effective growth and reach your higher level.
Give the customer useful content and the information which helps enhance your customer experience and improve satisfaction.
Ensure that you give a reply or having an interaction whether they are on Facebook, phone, or any social media platform.
Whatever there are many other low cost and free methods to promote your business or service and increase your brand awareness, the above-mentioned points are more powerful. by putting all the points together take action and promote your BRAND, build customer loyalty, and dominate your market. Do The Best!